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December TV Ad Spend Of GBP310m Will Set A New Record
- Campaign, Monday, December 7, 2015 6:46 AM
ZenithOptimedia, which compiled the forecast, said motors, finance, airlines and fast-moving consumer goods were the main categories investing in TV, which is up 8% for the year to date and is expected to increase by a similar amount in December. Jonathan Barnard, the head of forecasting at ZenithOptimedia, said: "December TV spending is particularly heavy this year because categories targeting young affluent men crowded out other categories, such as general retailers, during the Rugby World Cup."
