The
Wall Street Journal reports that in separate revised projections released Monday, Interpublic's Magna Global, Publicis' ZenithOptimedia and WPP's GroupM predict global ad spending to
increase almost 5% in 2016, with double-digit growth rates forecast for digital media. "While the firms slightly reduced their projections for next year, all three are still forecasting ad spending
growth to continue at a steady pace. Next year’s ad spending levels will get a slight boost from the U.S. presidential election, UEFA football championship in Europe and the Summer Olympics in
Brazil. With less than a month to go in the year, the firms are estimating that ad spending only rose between 3.2% and 3.9% in 2015," the
Journal reports.
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