Verizon Helps Yahoo! Gain By Default
Verizon will align a Yahoo!-branded Web browser and default home page for all its new broadband users. The deal applies both to Verizon's DSL service and its upcoming fiber-to-the-home service Fios. "This partnership goes beyond distribution," said a Yahoo! spokeswoman, adding that it involved "a more integrated and usable experience for users."
Yahoo! has a similar arrangement with SBC Communications, the second-largest U.S. local telephone carrier. As with Verizon, Yahoo! receives a cut of revenue for every new broadband subscriber, while the providers get a piece of online advertising, search, and premium services dollars through Yahoo!
"We think the agreement is a good thing for us," an SBC spokesman said. "The more comfortable users are with Yahoo!, the more likely they'll be to keep SBC in mind the next time they're shopping for a provider."
Like SBC, Verizon is spending billions of dollars extending its fiber optic network across the United States. It plans to sell video programming through its fiber lines on top of speedier Internet access. Cable broadband typically costs about $45, but the Bells have priced their DSL as low as $26.95.
MSN and Verizon struck an exclusive agreement in June 2002. Although no longer exclusive, the partnership still exists.
"MSN continues to enjoy a strong relationship with Verizon," said Brooke Richardson, lead product manager for MSN communication services. "Choice for consumers is a good thing, and MSN Premium will remain a choice for Verizon customers."
Recent Online Media Daily Articles
-
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ...
Be the first to comment on "Verizon Helps Yahoo! Gain By Default"
Leave a Comment