Commentary
Beacon-Triggered Coupons to Hit 1.6 Billion a Year
- by Chuck Martin , Staff Writer, December 8, 2015
Mobile shoppers often are looking for deals
and it looks like more of those deals will be coming thanks to beacons.
While the number of coupons delivered via beacon technology this year is estimated in the millions, it is on the way past a billion, based on a new study. …
Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.
