• by Joe Mandese  @mp_joemandese, December 9, 2015

What’s the best way to balance between optimum deliverability and optimum compliance in the world of email marketing? It’s pretty much the same thing you should do in other worlds of marketing: test to find out what works best.

That was the consensus of a panel on that subject during the closing session of the Email Marketing Summit in Park City, UT.

“You should test it,” Paul Kincaid-Smith, VP of Email Delivery, Sendgrid, said in response to an audience member’s questions about the best way to measure the performance of return path data.

It’s the only way to prove that out,” concurred James Koons, Chief Privacy Officer at dotmailer, and moderator of the panel discussion.