• Washington Post, Thursday, December 10, 2015 8:05 AM

Mozilla, developer of the popular Web browser wants to help consumers block the parts of the web that slow down your Internet, spy on your online activities and generally make web-surfing a tedious experience, according to a report in the Washington Post. The report says: "Focus by Firefox is a new content-blocking app from Mozilla that lets iPhone and iPad users selectively block advertisements and third-party website plugins that send information about you back to the site or to other companies." The software launched Tuesday in iOS app store  "We believe content blockers need to be transparent with publishers and other content providers," Denelle Dixon-Thayer, a Mozilla executive told the Post, "rather than placing certain content in a permanent penalty box." Basically, by basing its content blocking on a publicly viewable set of standards, Mozilla wants to offer online companies better information about what will and won't trigger consumer blocking. In addition, by monitoring how web users employ the app, Mozilla hopes to gain insights into what types of content people find most objectionable, and why. Sounds like an interesting solution.

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