Q3 2015 Digital Ad Revenues Climb To $15 Billion, Marking All-Time Quarterly High
- by Tobi Elkin @tobielkin, December 10, 2015
The Interactive Advertising Bureau (IAB) today reports that U.S. Q3 digital ad revenues reached $15 billion, marking an all-time quarterly high. The IAB Revenue Report, released with PwC, shows a 23% increase year-over-year.
The latest numbers also represent a 5% increase from Q2, which came in at $14.3 billion.“These landmark figures confirm marketers’
confidence in using digital to reach consumers,” Randall Rothenberg, president and CEO, IAB, stated in a release.
