Around the Net
Do Marketers Have To Pay For Social Success?
- Marketing Week, Monday, December 14, 2015 6:41 AM
Social networks have historically been used as a way for brands to amplify their marketing content, in some cases without paying a penny. That has become more difficult as the sites have restricted the reach of brands’ posts and the sheer number of brand accounts and messages has increased. Social networks are also keen to get brands to buy into their ad platforms. But does this work? Should marketers think of social media as a paid-for advertising channel or a low-cost conduit for their content?
