RPA hired Gwen Conley as vice president, group media director. Conley will lead business on several agency accounts and report to Mike Margolin, senior vice president, director of audience strategy at
RPA. She most recently served as group media director at Saatchi & Saatchi. While there, Conley led media planning for Toyota, where she was responsible for all paid media (broadcast, print,
digital, in-market, search and social), including Toyota National, Dealer Association, Parts & Service, Fleet, Mobility and Certified Used Vehicles. Conley also worked for davidandgoliath, Team
One and Campbell-Ewald in a variety of categories, including automotive, retail, tech and gaming. "Gwen will be a huge asset to our media team," said Margolin. "She will work on growing our media
business and will contribute to the talent development and growth of our media group."
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