Five years down the road from the Citizens United Supreme Court decision, big donors have trouble winning elections with just their cash. Political consultants’ basic pitch used to be that if
you spent enough and played enough ads in enough markets, you’d win. 2016 is turning out differently. Big spenders want more access to their cash and more say on how it’s spent by PACs or
campaigns. Ted Cruz is excelling here, allowing donors to immerse themselves in spending decisions.
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