• The New York Times, January 19, 2005, Wednesday, January 19, 2005 10:32 AM

The New York Times, January 19, 2005
There are, it seems, subscribers who dislike Sports Illustrated's annual swimsuit issue. They do not want to see it and they certainly do not want it sent to them. They view the sensuous lounging of supermodels in expensive bikinis as alien to the mission of a weekly sports magazine. The headline on a small box in two recent issues read "If You Don't Want the Swimsuit Issue." The notice provided a phone number (1-866-228-1175) for subscribers to request that the issue not be mailed to them. Those who make the request will have their subscriptions extended by one issue.

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