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KB Aims to Make Home for 'Desperate Housewives'
- Los Angeles Times, January 19, 2005, Wednesday, January 19, 2005 10:37 AM
Forget "Desperate Housewives." How about "Desperate for Publicity"? In an audacious attempt to get its product placed on ABC's top-rated prime-time soap opera, KB Home sent a letter to the show's executive producer suggesting that the suburb where every housewife has a secret needed a brand name.
Read the whole story at Los Angeles Times, January 19, 2005 »
