automotive

Acura Reveals Pricing And Retail Process For NSX Supercar

Acura is adding links to both ends of the product necklace. This year the Honda Motor luxury division launched a redesigned ILX, intended to offer a small-car gateway to the brand. And at the other end, where performance, iconography and passion trump sticker price, there is the 2017 NSX supercar. 

Acura dialed up anticipation for the NSX, the first generation of which Honda discontinued in 2005, with its 2012 Super Bowl spot in which even Jerry Seinfeld couldn't even get the key fob to job number one of the second-generation NSX.

The automaker revealed the supercar, the near-production version, at the North American International Auto Show early this year. Acura has now begun to reveal aspects of pricing and ordering the vehicle, including how to get the very first one -- the chances of which are about as good as they were for Leno and Seinfeld. 

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To wit -- and for the first time ever -- Acura plans to auction that first NSX, VIN number 001, at the Barrett-Jackson collector car auction in Scottsdale, Arizona the last week of January. Proceeds go to the Pediatric Brain Tumor Foundation and Camp Southern Ground, Zac Brown's NPO.

As for the window sticker, the 2017 Acura NSX can be snapped up for $156,000 in the U.S. With the bells and whistles it commands $205,700. Those options are key to the sales process, as Acura points out that it is being handled in a bespoke fashion, build-to-order, with customers able to choose between eight exterior colors,  four interior color schemes, and three different seating surface options. Acura says there will be three wheel designs, and things like painted or polished finish, carbon-ceramic brake options, a carbon fiber interior sport package, and carbon fiber roof.

Acura says the first point of entry for consumers interested in the car will be a configurator that goes live on Feb. 25, when the company opens the gates to the ordering funnel. The digital hub lets consumers customize the car and then contact an authorized dealer, at which point they will be able to schedule an appointment.  

The company actually started taking some pre-orders for the car after the concept version took the stage at the 2012 North American International Auto Show. Acura spent $70 million to retrofit a plant in Ohio to manufacture the vehicle in the U.S.

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