• Brand Channel, Friday, December 18, 2015 9:32 AM

Nike’s second-quarter earnings don’t get reported until Dec. 22 but Wall Street is loving the sportswear behemoth right about now. The brand isn’t just coasting until the end of the year. The sportswear company just released a new shoe line with Cleveland Cavaliers star Kyrie Irving, the Kyrie 2. To push the product, Irving puts on his best professor act for a new campaign in which he diagrams one crazy play that amusingly includes w(tf)² on a blackboard while sporting some glasses, a bow-tie and cardigan sweater. Nike is also riding along on the Kobe Bryant Retirement Train with its release of the Kobe 11 shoes earlier this week.

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