• by Richard Whitman , Columnist, December 21, 2015

So Saatchi & Saatchi created this much-maligned campaign called Stoner Sloth...oh forget it...you've already read that story 300 times in the last day. 

Anyway, in really important agency news, Minneapolis creative shop Gabriel deGrood Bendt is going to be doing some Christmas caroling for a good cause. In the spirit of the agency's tagline, Always Thinking, the agency produced Wassailing for Dollars to benefit the United Way’s Stop the Learning Loss campaign which helps disadvantaged students do better in school. Viewers are given a choice of watching three caroling videos. The longer they watch, the more money goes to the United Way.  

Of the effort, GdB CEO Tom Gabriel said, ”We originally planned to carol on a street corner and have people pay us to stop singing. But now we’ve created an online version, and are making the donations ourselves… assuming our viewers can put up with the joyful noise.” 

To reach the max per view donation of $2.00, viewers simply have to make it through the videos. Simple, right?