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Rivals Miller, Anheuser-Busch Getting Frothy with TV Spots
- USA Today, January 19, 2005, Thursday, January 20, 2005 10:57 AM
The marketing battle between the world's two biggest beermakers is getting increasingly nasty. Miller Brewing started the fight with TV spots showing a referee penalizing drinkers of Anheuser-Busch's Budweiser and Bud Light. Calling their choice of suds "unbeermanlike" conduct, the ref replaces the beer with Miller Lite or Miller Genuine Draft.
