Yahoo Touts Success, Expansion of Mark Burnett Deal
ClickZ, January 21, 2005
Renowned reality show firm Mark Burnett Productions has extended and expanded its relationship with Yahoo. Under the new terms, the portal will produce, host, and sell advertising on the upcoming "The Contender" boxing-themed series. Previously, Yahoo performed the same duties for the second season of "The Apprentice" and agreed to it again for the third season, which began Thursday. The deal's financial terms were not disclosed.
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Renowned reality show firm Mark Burnett Productions has extended and expanded its relationship with Yahoo. Under the new terms, the portal will produce, host, and sell advertising on the upcoming "The Contender" boxing-themed series. Previously, Yahoo performed the same duties for the second season of "The Apprentice" and agreed to it again for the third season, which began Thursday. The deal's financial terms were not disclosed.
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