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2016 Real-Time Outlook: Brazil and Latin America Edition
- ExchangeWire, Wednesday, December 30, 2015 10:52 AM
“There is a unique characteristic of the Brazilian market: companies want to do all, aiming for more revenues," said Marcelo Sant’Iago, country manager, MediaMath Brazil. "It will be hard for the market to grow in a scalable way if each player doesn’t get clearly which are their spaces and their technical capabilities as a differential."
