Around the Net
Web Surfers Crack G.M.'s Mystery Ad
- The New York Times, January 24, 2005, Monday, January 24, 2005 11:01 AM
Can an advertising campaign based on a teaser survive after its secret has been let out? The marketing team at General Motors hopes so, after some Web surfers spoiled a national promotion that was intended to gradually reveal a secret message.
Read the whole story at The New York Times, January 24, 2005 »
