Popeye Flexes His Co-Marketing Muscles

AdAge.com, January 24, 2005, Monday, January 24, 2005 11:04 AM
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AdAge.com, January 24, 2005
Popeye the Sailor Man, the cartoon character who is worth a couple billion dollars but hasn't fully flexed his muscles for more than 20 years, is doing so now with a vengeance.
Read the whole story at AdAge.com, January 24, 2005 »

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