Around the Net
Sainsbury's Courts Argos To Widen Appeal Online And On The High Street
- Marketing Week, Wednesday, January 6, 2016 7:01 AM
The UK’s second-biggest supermarket looks to have had its head turned after opening dozens of Argos concessions within larger Sainsbury’s stores over 2015. And in a statement today, Sainsbury’s said the move would produce “strong brand synergies” and bring together two trusted businesses. Speaking to Marketing Week last year, Argos’ head of own brand Alyson Lockley hinted that due to the scheme’s success, the collaboration could evolve into something more.
