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Britvic CMO On Why Content And Programmatic Are Key In 2016

This year is looking distinctly more digitally focused for Britvic, according to its CMO Matt Barwell. But when it comes to execution, strong creative concepts will remain at the heart of business. Having launched a new £10 million Robinsons campaign, acquired Brazilian soft drinks company ebba and pushed its health agenda, Britvic’s CMO Matt Barwell had a busy 2015. And he says 2016 will be all about digital marketing. He points to programmatic as a key area of interest.

Read the whole story at Marketing Week »

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