Infinity Broadcasting Targets Media Buyers and Planners in B2B Campaign

  • January 25, 2005
Infinity Broadcasting launched a multimedia business-to-business campaign designed to emphasize the power of Infinity radio with a series of ads launching in national advertising and media trade publications. "How Far Will You Go?" will target the creative community, and media planners and buyers, and was developed by The VIA Group. The campaign recognizes artists and marketing executives such as music icons Iggy Pop and Bob Marley-and features testimonials from DaimlerChrylser executives to communicate how agencies and clients can realize the full potential of a new idea with radio. One ad states, "At Infinity Broadcasting, we're taking the world's most relevant free media to places most have never dreamed. Think big, and go bigger. Take your ideas to Infinity." In addition to print, the campaign will include radio, outdoor, direct mail, and online components. --Amy Corr

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