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AB InBev Focuses On Low And Alcohol-Free Beer
- Marketing Week, Friday, January 8, 2016 7:29 AM
The focus on lower-alcohol and alcohol-free options fits in with AB InBev's existing marketing strategy on responsible drinking and wider plans as part of its 'Global Smart Drinking Goals'. These goals aim to empower consumers to make smart drinking choices and reduce the harmful use of alcohol by the end of 2025. The company's marketing director for UK and Ireland Nick Robinson told "Marketing Week:" "Plans include ensuring that at least 20% of our global beer volume is alcohol-free or lower alcohol by 2020."
