• Adweek, Friday, January 8, 2016 10:09 AM

Facebook is boasting that it racked up a $1 billion annual run rate on its mobile-focused Facebook Audience Network (FAN) during Q4 with most of the money going to publishers. Run rates extrapolate current results over a period of time to predict financial returns. So, FAN, which enables advertisers to buy data-targeted ads across various apps, had at least $250 million run through its system in the fourth quarter of 2015, according to a report in Adweek. If the trend continues in 2016, FAN could see a $1 billion run rate. Determining the rate of growth is sketchy though as Facebook hasn't disclosed the run rate for other quarters in 2015. Facebook has said the number of apps joining the mobile ad network increased tenfold year over year. Apps running on FAN now account for 6 percent of all time spent in mobile apps, according to Facebook.

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