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Super Bowl: Buzz or Blues?

ClickZ, January 25, 2005
In this new year, two issues are already gaining traction: the price of Super Bowl ads and the use of the word "accountability" in marketing circles. Super Bowl ads now cost $2.4 million for a 30-second spot, up nearly 7 percent from last year's price. The halftime show alone will cost sponsor Ameriquest Mortgage a whopping $15 million, up 50 percent from what America Online paid in 2004.

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