NEW! Snickers Intros New Snack And Symptoms Of Hangry People

Forget hangry, have you ever felt "Confulish" or "Dimpatient?" Snickers is banking on it, and launched a new snack to combat such feelings. A pair of ads for Snickers Crisper debuted during Sunday's telecast of the Golden Globes. Each spot shows someone who isn't thinking clearly due to hunger issues. Take, for instance, the man in the first ad. He's a new model posing for an advanced figure drawing class. Or so he thinks. In reality, he's confusing students in a chemistry class. The man is confulish -- a combination of confused and foolish. See it here. In the next ad, a young man shows off his social media skills during a job interview by highlighting the poor decisions he's made in the past, like his mugshot from an epic vacation. This guy was dimpatient -- both dim and impatient. Watch it here. BBDO New York created the campaign.

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