Bowie rose to fame in the 60s with the launch of his second album, Space Oddity, which featured the hit single Major Tom. He created the alter-ego Ziggy Stardust and had international success with the albums The Man Who Sold the World, Hunky Dory, and then the post-Ziggy album, Aladdin Sane, and Let's Dance in 1983. Bowie’s star power was often harnessed in marketing campaigns, as he appeared in ads spanning four decades for brands including Pepsi, Vittel and Louis Vuitton.