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Remove Underperforming Content From Sites

  • Moz, Wednesday, January 13, 2016 3:04 PM
Everett Sizemore advises marketers to start with a content audit and specifically refers to catalog content including Home, Categories and Products. Marketers should analyze and think about removing inactive or unproductive redirects, 404/410 codes, Robots Noindex meta tags and other options, depending on the situation. Great content is key, but prune the post. Scroll down a third of the way through the post to "The real reason you should prune your eCommerce site" to learn more.

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