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VW Fourth Most-Disliked Brand After Emissions Scandal -- Shell Still Most Disliked
- Marketing, Monday, January 18, 2016 9:09 AM
The emissions scandal has propelled Volkswagen to the fourth spot in a list of brands most hated by NGOs, while Shell retains the top place. In the UK, companies including Barclays, Nestle, HSBC, Morrisons, Tesco, Asda-owner Walmart and Amazon were among the least popular firm. Confusingly, Barclays, Tesco and Nestle also appear on the UK's "most praised" brands list. Sigint said this was down to firms being strongly criticised by NGOs in one area, but pleasing NGOs in another.
