AOL has rolled several sell-side tools into a unified publisher platform, ONE by AOL: Publishers, and now plans to buy French yield management startup AlephD. “AlephD is one of the first deals
you’ll hear about in 2016, but it certainly won’t be the last,” Tim Mahlman, president of publisher platforms at AOL, tells AdExchanger. “We had a lot of tools, but when we met
this company it really changed the way we thought about how we should holistically look at a publisher.”
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