AdExchanger reports AOL has rolled out a bunch of new sell-side tools into a unified publisher platform called ONE by AOL: Publishers. ONE launched on Monday. AOL also said it will acquire
AlephD, a French yield management startup. “AlephD is one more piece we’re adding to this vision of building a unified but open stack,” Tim Mahlman, president of publisher platforms,
told
AdEchanger. Mahlman joined AOL in 2014 via the acquisition of his video syndication platform, Vidible.
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