McDonald's Ads Target Children As Young As 4
AdAge.com, January 28, 2005, Friday, January 28, 2005 10:46 AM
AdAge.com, January 28, 2005
In testimony at yesterday's one-day food marketing hearing at the Institute of Medicine of the National Academies of Science, a McDonald's executive said the company takes Ronald McDonald to elementary schools and is talking to children as young as 4 in its advertising.
Read the whole story at AdAge.com, January 28, 2005 »
In testimony at yesterday's one-day food marketing hearing at the Institute of Medicine of the National Academies of Science, a McDonald's executive said the company takes Ronald McDonald to elementary schools and is talking to children as young as 4 in its advertising.
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