• January 30, 2005

Mediaedge:cia has tapped former MediaVest executive Gibbs Haljun to serve as managing partner and director of broadcast, as the current holder of that title, Fred Dubin, is promoted to the new position of managing partner and director of entertainment marketing and promotions.

In his new role, Dubin will head product placement and integration strategies for the agency's entire client roster. As for Haljun, he will handle broadcast strategy for several agency clients, including Scotts Lawn, Wrangler Jeans, PetsMart, and Xerox.

Both Haljun and Dubin will be based in New York and report to MEC Chief Investment Officer Rino Scanzoni. Dubin has more than 30 years of industry experience and has previously handled broadcast buying and product placement integration for a number of MEC clients. He has worked on deals such as H&R Block's "Tax Free Week" tie-in with ABC's "Who Wants to Be a Millionaire?" and GlaxoSmithKline's first major cross platform sponsorship deal with Viacom/CBS.

Haljun joins the WPP Group media shop after nearly a decade at Publicis Groupe's MediaVest, where he served as vice president and group director and was responsible for the strategic direction and national broadcast budgets for more than 80 clients, including Proctor & Gamble and Kraft. -- DK