Commentary

In Advanced TV, Viewer ID Must Remain Sacred

“We have to be very protective of our subscribers” said Fariba Zamaniyan, SVP, TiVO Research at our Marketing: Politics Conference. She warned that if the information and P.I.I. used for targeting is every released, it would be a mistake from which no company can recover. 

Watch the rest of this talk on Privacy and more at the Marketing Politics event site

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