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SEO: It's Really About Content

Marketers spend countless hours optimizing keywords, traffic volumes, recommended bids, but it really comes down to what the Web site visitor values most. Value comes from content, according to Dave Lloyd. Despite the fact that value is pretty darn difficult to measure, marketers need to determine the value of their content to site visitors to help push up their Web site's pages in search query results. It will keep visitors coming back for more. Lloyd provides tips on how it's done.

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