• by Amy Corr  @MediaPostOTL, February 1, 2016

180LA tapped Kasi Bruno as executive strategy director. Bruno will lead the Los Angeles planning department and thought-leadership initiatives at the agency. She will report to Mike Harris, global chief strategy officer for 180's Los Angeles and Amsterdam offices. Bruno most recently served as senior vice president, strategy planning director at Y&R Toronto, where she ran strategy for the office and other multinational projects. Bruno is the author of "Who's Your Daddy?," touted as North America's largest study on marketing to dads. She is also the creator of "Ladies Looking Back Project," a study of fearless and fashionable aging women. "Besides being a talented and award-winning strategist she is a respected speaker and published author," said Harris. "Kasi is a curious, modern day thinker that will keep pushing the agency and our clients forward." Added Bruno: "There's hunger, creativity and an appetite to push the boundaries of what's expected. I'm excited to build on that fresh and unexpected approach and bring it to life for our clients and their brands." 180LA clients include Expedia, HP, Mitsubishi Motors and Boost Mobile, to name a few.