This week, direct spending by the NFL, businesses, visitors and media in the SF area is expected to top $220 million. That would be a new record for Super Bowl-related spending, according financial,
investment and consulting firm PriceWaterhouseCooper. It would put Super Bowl 50 ahead of the $210 million spent in the New York area related directly to Super Bowl XLVIII in 2014, (MetLife
Stadium) and the estimated $205 million spend surround Super Bowl XLIX last year.
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