During the airing of "Austin Powers," Kennedy, who has previously starred in such cinematic fare as "Malibu's Most Wanted," will discuss the new movie. The show airs February 5th from 6:00-8:00 p.m. EST/PST. As part of the promotion, Kennedy will host over four minutes of wraps, giving viewers a sneak peek of "Son Of The Mask," which hits theaters February 18.
The promotion marks the first time ABC Family has partnered with a film studio, said Karen Williams, vice president for Integrated Marketing & Promotions, ABC Family. Williams, noting the importance of such connections, said the network hopes to form other partnerships in the coming months.
"This type of sponsorship provides a great opportunity for studios to reach viewers in a unique way while showcasing special features of their film," Williams said. --DK
advertisement
advertisement