RAFFI named Kenwerks as the brand's marketing and public relations agency of record. Kenwerks will handle all brand marketing, entertainment marketing, social media and public relations for the New
York-based fashion brand. "We're pleased to partner with the Kenwerks team in taking RAFFI to a new generation of customers," says Raffi Shaya, founder and CEO. "We have always stood for innovation
meeting luxury in our category, always bringing newness and a flair for expressive color to the market. Now we will let the whole world share our message of luxury and effortless style." Added Ken
Loo, Kenwerks founder and CEO: "We're honored to have been appointed by the Shaya's to work on this well-known brand that they have built as a family. "We're excited to work with two generations of
RAFFI expertise focused building brand recognition of the company's legendary reputation in creating timeless, sophisticated year round apparel."
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