BIZ DEV: Raffi Named Kenwerks As Marketing AOR

RAFFI named Kenwerks as the brand's marketing and public relations agency of record. Kenwerks will handle all brand marketing, entertainment marketing, social media and public relations for the New York-based fashion brand. "We're pleased to partner with the Kenwerks team in taking RAFFI to a new generation of customers," says Raffi Shaya, founder and CEO. "We have always stood for innovation meeting luxury in our category, always bringing newness and a flair for expressive color to the market. Now we will let the whole world share our message of luxury and effortless style." Added Ken Loo, Kenwerks founder and CEO: "We're honored to have been appointed by the Shaya's to work on this well-known brand that they have built as a family. "We're excited to work with two generations of RAFFI expertise focused building brand recognition of the company's legendary reputation in creating timeless, sophisticated year round apparel."

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