Commentary
60% Of All Mobile Banner Ad Clicks Are Accidents
- by Ben Frederick , Staff Writer @mp_benfred, February 4, 2016
According to a survey from mobile location firm Retale, 60% of clicks on mobile banner ads are mistakes. Users most often encounter banner ads when checking the news (65%), using social media (50%), playing games (47%), watching videos (45%) and listening to music (45%).
Consumers' fat fingers have been a …
