DoubleClick announced Monday that, through its existing partnership with Digital Envoy, its ad management technology will now be able to target ads at specific geographic Nielsen Designated Market
Areas, and at specific user bandwidths, using the company's DART systems. In addition to the Nielsen DMAs, DoubleClick will also enhance its geographical targeting systems to target consumers by
country, postal code, and area code. These services were available to DoubleClick's ad management clients previously, through their partnership with Digital Envoy.
According to DoubleClick, the
bandwidth segment selector will allow its clients to target rich media and online video ads to the users whose machines can best handle larger files.
--Shankar Gupta