REVOLVING DOOR: Simon White Named CSO Of FCB West

Simon White has been appointed chief strategy officer of FCB West. White currently oversees strategy for FCB Inferno, located in London. Beginning in March, White, who is relocating to California, will work with CEO Joe Oh, Chief Creative Officer Karin Onsager-Birch, and Chairman Dominic Whittles to lead the agency's West Coast operations. White joined FCB after a 10-year stint at Grey London. He began his career in brand management working for advertisers spanning Mars, Clairol, Durex and Unilever. Since joining FCB Inferno in 2012, White has led the strategy teams behind many of the agency's new business wins, including BMW and government-roster pitches such as Sport England and the state-run National Savings & Investments bank. He also developed campaigns for marketers including Nivea and Mondelez. "Simon is that rare, one-of-a-kind planner who knows and values the impact of strategy -- rooted in uncovering and deciphering human behavior -- to drive positive consumer change on behalf of brands," said Nigel Jones, chief strategy officer of FCB Global. "This is a wonderful example of cultivating and retaining talent across our global network." Replacing White at FCB Inferno will be Giles Hedger, who starts in April, and most recently served as global chief strategy officer for Leo Burnett Worldwide.

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