Around the Net
O2 Brings BAck 'Wear The Rose' For 6 Nations
- Marketing Week, Friday, February 5, 2016 8:55 AM
O2 is bringing back its ‘Wear the Rose’ campaign for this year’s 6 Nations competition, with O2’s head of sponsorship Gareth Griffiths claiming the activity “exceeded all our expectations” during the Rugby World Cup, helping to boost its association with the sport and drive footfall into its high street stores.
