Around the Net
OMD Wins Sony Global Business
- Campaign, Friday, February 5, 2016 8:54 AM
Sony has consolidated the bulk of its global entertainment media accounts into OMD after completing its global review, Campaign understands. The Japanese electronic giant’s media review spanned its five business divisions, in which all incumbent networks pitched: Carat, MediaCom, OMD and UM. OMD now holds the global Pictures and Music accounts, with the exception of Sony Pictures in North America, which stays with UM. The Omnicom network had held the Pictures and Music businesses in EMEA.
