Budweiser Is Big, Takes Shot At Craft Beers In Super Bowl Ad
- by Amy Corr @MediaPostOTL, February 5, 2016
Budweiser beer is the macro to your micro beer, the Clydesdale to your
pony, says the brand in a 60-second Super Bowl ad, created by Anomaly. Using the hashtag #NotBackingDown, the ad shows the ins and outs of how the beer is made, while bold copy
appears onscreen. "Not a hobby," "Not sipped," "Not soft," "Not for everyone" and "Not backing down," says the ad, seen here.
