Around the Net
Protein World Kicks Up A Social Storm, But Sales Are Rocketing
- Marketing, Monday, February 8, 2016 6:26 AM
Are you beach body ready?" was the question asked by Protein World in its now infamous weight-loss supplement campaign on Tube poster sites last April. A social-media storm ensued, with the brand attacking its detractors. It has just signed up to sponsor Geordie Shore, and its chief executive, Arjun Seth, shares his ‘international playboy’ lifestyle on social media. If reports that the brand added GBP2m in sales as a result of the controversy are accurate, then Protein World may have the last laugh.
