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Mall Making Most Money Brings In Asians With Much Money
- Quartz, Monday, February 8, 2016 8:04 AM
South Coast Plaza is the highest-grossing mall in the US. It did $1.7 billion in sales in 2015, and a big part of its success are hyper wealthy Chinese tourists. The mall’s having courted China since the early 2000s has paid off. To celebrate the end of the Chinese New Year, shoppers who spend more than $2,500 in a single day at the center get a crystal bowl from Tiffany’s engraved with monkeys. The mall has prepared “thousands” of bowls to give away.
