Rob Schwartz, CEO of TBWA/Chiat/Day New York remarks in CampaignUS that Audi nailed it with its "Commander" spot during the Super Bowl. "On a night where other brands struggled even to tell coherent stories and fumbled with their gags and gimmicks, this Audi ad was truly in another stratosphere." The ad ran in the first quarter featuring a fictitious astronaut who gets a second shot at the moon piloting a new kind of rocket, an Audi R8 V10 Plus. He said: "The ad is everything a Super Bowl spot should be: a great story we can all relate to, well-told, that actually makes us feel something. The story of the ad is based on an evergreen plot: rebirth." It didn't hurt that Audi chose David Bowie's "Starman" as the ad's track.