BIZ DEV: Xcel Energy Names Yamamoto As AOR

Following a review, Yamamoto, a Minneapolis-based agency, was named agency of record for Xcel Energy, a U.S. electricity and natural gas company that operates in eight Western and Midwestern states. Headquartered in Minneapolis, the company provides energy-related products and services to 3.5 million electricity customers and 2.0 million natural gas customers. Denver-based Vladimir Jones previously handled the account. Yamamoto was awarded a three-year contract, tasked with handling strategic planning, brand positioning, creative, digital engagement and media planning and buying. "Xcel Energy is clearly a market innovator and an energy sector leader that is working to address the challenges of the future," said Kathy Mccluskey, CEO of Yamamoto. "We're proud to be associated with them and their important work, and look forward to doing great things together over the next several years." Xcel Energy spent $6.3 million on measured media in 2014 and $4.6 million the first nine months of 2015, according to Kantar Media.

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